Genesis collection
The Genesis Collection is a three-step curly hair care set created to clarify buildup, restore moisture, and condition for softness and manageability.
Healthy, thriving hair starts with a strong foundation—and the Genesis Collection was designed to give your strands everything they need, from start to finish.
Each step in this botanical-powered system works together to cleanse, nourish, and lock in moisture for ultimate hair health.
✨ Step 1: Purify – Our clarifying shampoo removes buildup and resets your scalp, creating the perfect environment for moisture to penetrate.
✨ Step 2: Replenish – Our moisturizing shampoo restores essential hydration and nutrients, strengthening your hair with every wash.
✨ Step 3: Secure – Our rich conditioner locks in moisture, enhances softness, and fortifies strands for long-lasting strength and shine.
Skipping a step? That’s like watering your roots but forgetting the sunlight.
What this curly hair products set includes
- Purify Clarifying Shampoo for occasional buildup and scalp reset
- Replenish Moisturizing Shampoo for regular moisture-focused cleansing
- Secure Moisturizing Curly Hair Conditioner for softness, slip, and manageability
Benefits of the three-step system
Genesis gives each product a clear role, helping you avoid overlapping products and build a repeatable wash-day routine. Use Purify when buildup is noticeable, rotate Replenish into regular wash days, and condition with Secure after cleansing.
How to use
- Choose Purify for a clarifying reset or Replenish for a regular moisturizing cleanse.
- Apply Secure through the lengths and ends, detangle gently, and rinse.
- Style as desired with the appropriate leave-in or styling product.
FAQ
Is this set only for curly hair?
No. It can be used across hair types, but its moisture, slip, and buildup-focused steps are particularly useful for curly and textured routines.
Should I use both shampoos at every wash?
No. Choose the shampoo that matches the wash day: Purify when buildup needs attention and Replenish for regular moisture-focused cleansing.
Read our clarifying shampoo guide and daily hair-care routine guide.