Purify Clarifying Shampoo

Purify is a clarifying shampoo designed to remove buildup, excess oils, and impurities without leaving the hair feeling stripped. Formulated with aloe vera juice, apple cider vinegar, avocado oil, and gentle cleansers, it refreshes the scalp, restores balance, and creates the clean foundation healthy hair needs to thrive. Hair is left feeling lighter, cleaner, and ready to receive moisture.

Formulated without sulfates, silicones, parabens, or mineral oil.

Signature Scent: A refreshing blend of juicy mango and pineapple that transforms wash day into an experience.

Who It's For: All hair types and textures. Especially beneficial for hair experiencing buildup, dullness from heavy product use, or a scalp in need of a fresh start.

1. Apply directly to the scalp and massage thoroughly to lift buildup, residue, and excess oil.
2. Rinse well. Repeat if needed.
3. Minimal lather on the first cleanse is normal — this is a deep cleansing shampoo designed to reset the scalp and hair.
4. Follow with Replenish and Secure to restore moisture and nourishment.

Recommended Usage: Use Purify every 4–6 weeks or as needed to maintain optimal scalp and hair health.

Aloe Barbadensis Leaf Juice, Cocamidopropyl Betaine, Decyl Glucoside, Sodium Lauroyl Lactylate, Glycerin, Polyquaternium-37, Persea Gratissima Oil, Apple Cider Vinegar, Panthenol, Ethylhexylglycerin, Phenoxyethanol, Fragrance.

• Removes buildup without stripping
• Refreshes and rebalances the scalp
• Lifts away excess oils and impurities
• Prepares hair to receive moisture
• Enhances softness and manageability
• Leaves hair feeling clean, light, and refreshed